Friday 18 December 2015

Brandon Steven – Three Tips for Maximizing Fundraising Efforts

Brandon Steven is a successful capital investor and entrepreneur who owns a number of businesses throughout Missouri and Kansas. He is a philanthropist who makes regular donations to the Wichita Children’s Home and fundraises for the Leukemia and Lymphoma Society. He is proud of his philanthropic work and the good that his fundraising does for the fight against lymphoma and leukemia. Here are three tips that will maximize fundraising efforts.

Brandon Steven

The first step to maximizing fundraising efforts is establishing a goal. It is important to set up a goal so that it is clear what is being worked towards. Throughout the fundraising efforts, it is important to raise that goal in an effort to maximize the fundraising results and encourage others to get involved. Setting high goals and then raising those goals is a great way to inspire others.

Although writing emails is faster and more efficient, when fundraising, sending handwritten letters is a better means of communication because it is more personal. Email can be used as a follow-up that will get instant results, however, handwritten letters remind and encourage people to become involved.

There are a ton of online fundraising tools that will maximize any fundraising effort. "Friends Asking Friends" is a great tool to utilize. It gives organizers the ability to set up a website that tracks the fundraising efforts, sends out emails and personal messages, and sets fundraising goals. Using online tools is a great way to keep others informed about the fundraising efforts.

The Leukemia and Lymphoma Society named Brandon Steven National Man of the Year in 2007 for his fundraising efforts.