Brandon Steven Is a successful entrepreneur and capital
investor. He is passionate about the automobile industry and has accumulated
seven award-winning car dealerships in the Wichita, Kansas area where he lives
with his wife and their six children. He has been working in the automobile
industry since he was 17 and opened his first dealership after he graduated
college. Here are three of the most common mistakes made by car salesmen when
trying to close a deal.
- The first mistake that is often made by car salesmen is that they tend to talk more than they listen. It is important to engage with a customer and the best way that car salesmen can engage with customers is by listening to them. The customers should do most of the talking about the car salesman needs to learn about them, what they are looking, and figure out what he or she can offer them.
- Car salesmen should never presume anything, and instead they should ask questions. It is impossible to sell a solution without knowing what the problem is. This is why it is important to ask the customer questions before offering them any kind of service. Presumption will not get a car salesmen anywhere with a customer.
- Car salesmen need to find out what their customer’s budget is, but this often does not happen. It is important to know the budget of a customer so that the car salesman can show them inventory that meets their needs and is a realistic purchase. This also helps the car salesmen determine if helping that specific customer is feasible.
